31. 10. 2022

Mattoni 1873 expands in Serbia and Montenegro

Mattoni 1873, through its Serbian company, Knjaz Miloš, became the official producer and distributor of Pepsi brands of non-alcoholic carbonated soft drinks for the markets of Serbia and Montenegro. The global brands Pepsi, Pepsi Max, 7Up, Mirinda, Evervess and Ivi are now brought to store shelves by the Knjaz Miloš team along with the existing portfolio of natural mineral waters and soft drinks.

The new business move will enable further growth for the company, which has recorded continuous progress and development the regional market of non-alcoholic beverages through innovative operation over the past few years.
"Mattoni 1873, as the largest producer and distributor of non-alcoholic beverages in Central Europe, continues its investments in Serbia. I am very happy that Knjaz Miloš is part of our big family and sure that the local team, with its proven expertise, will present Pepsi brands to consumers and partners in a new and impressive way, making the volume of our business in this part of Europe continuously grow", says Alessandro Pasquale, CEO and owner of Mattoni 1873.

“Building strong relationships with consumers, partners, and the entire community in which we operate is key to sustainable success in the marketplace. This partnership will help us achieve just that - to continue inspiring people through our brands and offering products of the highest quality to our consumers. We are pleased to have this opportunity to grow together”, says Christophe Guille, CEO of Europe Franchise Business at PepsiCo.

With the newest addition to its portfolio, Knjaz Miloš is expected to sell close to half a billion beverage units, with more than 1000 employees and more than 150 million EUR annual sales.
As the exclusive manufacturer and distributor of PepsiCo non-alcoholic beverages, Mattoni 1873 is already successfully operating in the Czech Republic, Slovakia, Austria, Hungary and Bulgaria. By expanding into Serbia and Montenegro, Mattoni 1873 is reaffirming its position as the largest producer and distributor of soft drinks in Central Europe.